In this webinar, we present the findings from our recent barometer report on current consumer behavior regarding online shopping, consumption of pirated content, and cybercrime.
As the world adapts to new ways of living, interacting, working, and shopping, brands are working harder than ever to maintain trust and loyalty. Not only has consumer behavior changed, but the sharp rise in online activity has led to questions around security, piracy, and the ways in which brands are now perceived.
We surveyed consumers worldwide, looking at their safety online, purchase of fakes, and attitudes towards authentication during the shopping process.
Some of the interesting facts that we'll cover include:
- 51% of consumers noticed an increase in phishing activity during the first wave the COVID pandemic
- 29% of those who consume pirated music, movies, or video games did so more frequently during the lockdown
- 51% of consumers think brands should be responsible for keeping consumers safe from fake products online
- And much more!
