The integrated authenticity and traceability program developed among the Dainese and OpSec teams offers a turnkey solution to many of the challenges faced by leading sportswear companies.
Learn how Valentino Garavani, one of the most well-known fashion houses in the world, partnered with OpSec to tackle brand infringements head on through various online platforms. Learn how they secured their supply chain of distributors and held prolific counterfeiters to account with OpSec's brand protection solutions.
Parajumpers, a successful Italian high performance outwear company, found cheap imitations of their brand being sold in the global marketplace. Read below to learn how OpSec's brand protection solutions helped Parajumpers stop counterfeits from potentially harming their consumers, brand, and revenues.
OpSec ensured that an uncompromising level of authentication was delivered, while simultaneously providing a set of premium trim products that would help enhance the brand and increase customer confidence.
Counterfeiting has implications beyond your bottom line. Allowing inferior products to enter the global market is a danger to your well-intentioned consumer and your brand's reputation. Counterfeiting is a rampant problem with serious impacts on the global economy, your consumers, and your brand's integrity.
With decades of demonstrated authentication success, OpSec Security is the global market leader in securing and protecting brands. No other company offers our breadth of services, and that is why OpSec is the first choice for the biggest names in fashion - to ensure brand quality, reputation, integrity, and consumer engagement. Our solutions enable a totally integrated, data-centric approach that goes far beyond anti-counterfeiting to include supply chain optimization, customer engagement, and more.
OpSec is relentless in our innovation, developing increasingly advanced ways to meet an ever-growing range of threats. Even as the counterfeiters, pirates, and other bad actors employ more sophisticated ways to damage your brand, we never stop getting better at protecting it.
OpSec protects an amazing range of well-known brands and products across a spectrum of industries – from high-fashion luxury goods to automotive supply chains and all the way up to iron-clad government solutions.
As the trusted partners to some of the biggest global brands, we’ve designed custom authentication programs and solutions for the likes of Dainese, Valentino, Parajumpers, and Tonino Lamborghini, just to name a few.
Counterfeiting is huge problem with huge impacts on the global economy, your well-intentioned customers, your brand, and ultimately your bottom line. For every consumer that wants to buy your product, there are thousands of people that want to counterfeit it, putting your brand integrity at risk. OpSec knows exactly how to protect the brand integrity of any product you can imagine, but we’re especially good at fashion. Shoes, athleisure wear, cosmetics, luxury soft goods, electronics, accessories – we’ve done it all, and we remain on the cutting edge of staying a step ahead of threats to your brand.
By utilizing the secure cloud-based OpSec® Insight platform, you can use your on-product authentication features to engage with your consumers - increasing brand loyalty and improving customer market intelligence. OpSec enables your brand to follow consumer buying patterns to see where, how and when your brand is purchased, and enable a more personalized buying experience by offering rewards, offers and promotions.
Counterfeiting happens – and it likely always will. When these bad actors expose themselves, we can eliminate them from the marketplace. Our fashion customers are served by the secure cloud-based OpSec® InSight platform, and that’s where we monitor online marketplaces and proactively seek out counterfeit labels (and customer product infringements) with OBP (Online Brand Protection). As part of this process, we collaborate with our customers to determine appropriate next steps. OpSec's analysts work with customers to 'take down' seller websites where counterfeit products and labels are being sold, and we respond quickly to develop an agreed migration path to the next technology.
We listen to your business problems, analyze your needs, and design a custom solution that is the right one for you. Based on your requirements and any design work that may be needed, a solution can be implemented as quickly as a few weeks. OpSec drives the process, and we make it easy to get you up and running with powerful brand protection solutions, whether you use our Online solutions, one of our many On-Product authentication solutions, or a powerful integration of both.
At each step of the way—from our initial assessment throughout the implementation of your solution—OpSec is a truly consultative partner committed to your success. We have vast experience across a lot of industries, and each customer typically has its own business rules for launching a successful program. We provide that road map once the solution is identified to combat the issues at hand. We ensure all stakeholders are part of the program, from scoping to field support after the program is in place. We help educate and institute, and when required, lead the solution implementation with your entire business and supply chain stake holders and business partners.
You’ll also have the support of our in-house design team.
Our design team consists of experts with a wide range of backgrounds, including the fashion and apparel field. They can provide original or off-the-shelf designs for hangtags, labels, packaging, badges, foils & holographic labels. OpSec is unique in being one of the few brand protection providers to offer this level of specialized expertise.
You’ll benefit from global expertise and continuous innovation.
With over 40 years’ experience and a staff of over 800 employees worldwide, OpSec draws on industry expertise that spans all aspects of global supply chains and retail channels. We are committed to continuous advancement of our technology platforms. We know the threats, understand the solutions, and can identify and fill the gaps in your brand protection program.